City of Bath's type family
In 2010, David Quay and Ramiro Espinoza were asked by FWDesign to create a custom type family to be used as the new signage and orientation system of the City of Bath.
The process was intensive, and demanded a well-documented research into local values, history, and vernacular lettering tradition. The new family had to be flexible enough to be employed in variable sizes, and to work harmoniously on the beautiful maps and orientation graphics devised by FWDesign.
Originally, only a sans-serif was required, but during development, it became obvious that due to the system’s complexity, more clear typographic hierarchies were required.
Bath type family comes in sans and serif versions, each with regular and bold weights. It displays strong vertical contrast and pronounced counters. Though it’s not based on any existing or previous typeface, it does pay tribute to a group of alphabets and lettering models described as ‘English Vernacular‘ by historian James Mosley, and characteristic of the Neoclassical period.