On Amsterdam’s west side is De Gouden Hoek, a chic fish & chips restaurant. Seton Beggs and Jochem Ruijgrok of local design agency Studio Bar were charged with designing a new graphic identity for the space. Determined to contribute to the city’s noble sign painting tradition, they designed a window sign in the distinctive local style. Studio Bar consulted with Ramiro Espinoza to ensure authenticity, making the final sign as beautiful and true to the krulletter originals … > Read article
In 2014 we presented Paula Mastrangelo’s first type family, Laski Slab. Over the last year, Ramiro Espinoza worked to expand the system and today we are proudly introducing Laski Sans, a refined humanistic sans addressing many of today’s design requirements, and specifically optimized for editorial and corporate use.
Laski Sans is a family of 20 fonts with weights finely balanced so that they can be easily combined in a wide range of environments. Its open forms and solid str … > Read article
In the second number of 2016, Monocle magazine has published a well informed article telling the story of the Amsterdamse Krulletter’s origins and our efforts for preserving and reviving the tradition. Thanks a lot to Marie-Sophie Schwarzer and Monocle’s team for bringing attention to this topic. Thanks also a lot to Studio Bar and Jasper Andries from Amsterdam Signpainters for your design inputs and hard work.
… > Read article
Few months ago the identity agency Design Bridge Amsterdam contacted us for an assignment. Their office was recently renovated and – in accordance with their appreciation for local crafts and traditions – they wanted to recreate Amsterdam’s curly letter in a series of words to be painted on the doors of their meeting rooms.
Design Bridge Amsterdam’s building was once a stable. As a nod to this history each meeting room was named after a horse breed: Chesnut, Bay, Roan, St … > Read article
Becky Chilcott from Chil3 has amused us again with a beautifully designed book by author and journalist Susan Maushart. This Little World is Perth’s Presbyterian Ladies’ College (PLC) centenary book. Although it has a fairly formal structure in terms of its 11 chapters, every page engages the viewer with different standout images, stories and factoids. The spirit of camaraderie, innovation and achievement are strong elements throughout the book in line with PLC’s 100 year h … > Read article
Simone Massoni is an Italian illustrator with a deep appreciation for typography. He runs the website chicksandtypes.com where he likes to pay homage to some of his favorite fonts. In past months well known typefaces like Meta, Archer and Matrix – among others, have been interpreted pairing each font with the illustration of a sensual woman that – in Massoni’s view – embodies the typeface’s attributes.
Last month it was the turn of our font Tomate and Massoni cr … > Read article
Few days ago Ramiro was invited by Design Bridge Amsterdam to talk about his research on the curly script of Amsterdam and how vernacular letters can be used in contemporary identity systems. Many thanks to Zayne Dagher, Marguerite Rubens and the rest of the Design Bridge team for a wonderful evening.
More information: http://www.designbridge.com/at-the-bar-with-ramiro-espinoza/
… > Read article
Ramiro Espinoza has recently delivered a workshop on sketching Krulletters at Amsterdam Signpainters’s headquarter. Drawing letters is hard work but at the end of the day, all sketches looked much more refined. We hope the AS team enjoyed it and that soon they will be able to draw and paint krulletters as good as the ones produced by Visser and Beukeboom.
Here you can see some images of the workshop.
We are fans of the Amsterdam School and at least once a year we pay a visit to Het Schip, the museum dedicated to this avant-garde movement.
Last time we were there, we found this fine publication dedicated to the architect Eduard Cuypers. Its designer, Joep Pohlen from Polka Design chose Kurversbrug as the cover and headlines typeface and of course we think it was the right decision. 🙂