In November 2016, Singapore Airlines opened an pop-up Gallery at Hobbemastraat 3 in Amsterdam. Agency Hammerfest.co designed a campaign to promote the occasion. They chose our Krul as the main typeface in their work.
The campaign’s logo was later hand painted on Singapore Airlines gallery’s windows by Miranda Ensink, a member of the Amsterdam Signpainters group.
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2016 brought us many opportunities to team up with the Amsterdam Signpainters crew and recreate Amsterdam’s traditional traditional curly script known as Krulletter.
Our work helped to launch Proeflokaal ’t Kelkje, a liquor store founded early last year on the Oudezijds Achterburgwal in Amsterdam. The company’s owner was interested in a logo with a typical old Amsterdam look so we designed some lettering which was skillfully hand painted by Jasper Andries on the store windo … > Read article