Krul & The Singapore Airlines Gallery

18 January, 2017  |   No comments

In November 2016, Singapore Airlines opened an pop-up Gallery at Hobbemastraat 3 in Amsterdam. Agency Hammerfest.co designed a campaign to promote the occasion. They chose our Krul as the main typeface in their work.
The campaign’s logo was later hand painted on Singapore Airlines gallery’s windows by Miranda Ensink, a member of the Amsterdam Signpainters group.

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Helping to preserve the krulletter lettering tradition

18 January, 2017  |   No comments

2016 brought us many opportunities to team up with the Amsterdam Signpainters crew and recreate Amsterdam’s traditional traditional curly script known as Krulletter.
Our work helped to launch Proeflokaal ’t Kelkje, a liquor store founded early last year on the Oudezijds Achterburgwal in Amsterdam. The company’s owner was interested in a logo with a typical old Amsterdam look so we designed some lettering which was skillfully hand painted by Jasper Andries on the store windo … > Read article

Interview with Leo Beukeboom published in 1983

5 November, 2016  |   No comments

Letterschilder Leo Beukeboom (Amsterdam, 1943): ‘Mijn eerste echte klant was een transportbedrijf. Een jongen van de Albert Cuyp hier die ik kende sprak me aan: hé Leo, mijn baas heeft letters op z’n auto nodig; jij bent toch letteraar of iets dergelijks. Ik zei: ja hoor, dat doe ik wel. Nou, dat ben ik wezen schilderen. Onzeker, op een krukje, weet je wel, een paar penselen kopen en wat potjes verf. Zoiets groots had ik nooit gedaan. Ik leerde de ruimte ontdekken, i … > Read article

Patterning in historical and digital type

27 September, 2016  |   No comments

In the context of Frank Blokland’s PhD research at Leiden University on the origin of patterning in movable type, the Meermanno Museum will host on 10 of October a serie of short lectures by Frank Blokland, Lukas Schneider and Ramiro Espinoza.
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Introducing Brinkhuis

22 September, 2016  |   No comments

ReType Foundry proudly introduces Brinkhuis. This typeface is a liberal interpretation of the Art-Deco lettering found on several facades of the famous avant-garde Betondorp neighborhood located in Watergraafsmeer, Amsterdam. The original letters were probably designed by the Dutch architect Dick Greiner.
Paula Mastrangelo fixed many inconsistencies in the original model, completely redefined several letters, added punctuation marks, and turned a simple alphabet into a striking t … > Read article

New Krulletters for De Gouden Hoek

18 March, 2016  |   No comments

On Amsterdam’s west side is De Gouden Hoek, a chic fish & chips restaurant. Seton Beggs and Jochem Ruijgrok of local design agency Studio Bar were charged with designing a new graphic identity for the space. Determined to contribute to the city’s noble sign painting tradition, they designed a window sign in the distinctive local style. Studio Bar consulted with Ramiro Espinoza to ensure authenticity, making the final sign as beautiful and true to the krulletter originals … > Read article

A new family from Retype Foundry: Laski Sans

7 March, 2016  |   No comments

In 2014 we presented Paula Mastrangelo’s first type family, Laski Slab. Over the last year, Ramiro Espinoza worked to expand the system and today we are proudly introducing Laski Sans, a refined humanistic sans addressing many of today’s design requirements, and specifically optimized for editorial and corporate use.
Laski Sans is a family of 20 fonts with weights finely balanced so that they can be easily combined in a wide range of environments. Its open forms and solid str … > Read article

Monocle magazine features Amsterdam’s krulletters

21 January, 2016  |   No comments

In the second number of 2016, Monocle magazine has published a well informed article telling the story of the Amsterdamse Krulletter’s origins and our efforts for preserving and reviving the tradition. Thanks a lot to Marie-Sophie Schwarzer and ‪Monocle’s team for bringing attention to this topic. Thanks also a lot to Studio Bar and Jasper Andries from Amsterdam Signpainters for your design inputs and hard work.
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The krulletters at Design Bridge Amsterdam

29 November, 2015  |   No comments

Few months ago the identity agency Design Bridge Amsterdam contacted us for an assignment. Their office was recently renovated and – in accordance with their appreciation for local crafts and traditions – they wanted to recreate Amsterdam’s curly letter in a series of words to be painted on the doors of their meeting rooms.
Design Bridge Amsterdam’s building was once a stable. As a nod to this history each meeting room was named after a horse breed: Chesnut, Bay, Roan, St … > Read article

This Little World

29 November, 2015  |   No comments

Becky Chilcott from Chil3 has amused us again with a beautifully designed book by author and journalist Susan Maushart. This Little World is Perth’s Presbyterian Ladies’ College (PLC) centenary book. Although it has a fairly formal structure in terms of its 11 chapters, every page engages the viewer with different standout images, stories and factoids. The spirit of camaraderie, innovation and achievement are strong elements throughout the book in line with PLC’s 100 year h … > Read article